7 Wine Loyalty Programs That Go Beyond The Usual Discounts
TPG Contributor Roger Morris knows wine. Here, he outlines seven loyalty programs that are game-changers for wine enthusiasts everywhere.American wineries don’t want you to just buy a bottle of their wine — they want you buy cases of it. And not just when you first visit their tasting rooms.Enter the loyalty program. While most producers keep their wine clubs simple, relying on a set number of periodic wine shipments, a steady flow of news from the winery and the promise of additional bonuses and discounts for repeat orders, some wineries have established innovative programs that go beyond the standard 15 percent discount....